Medical Transcription for Market Research

Transcribing for medical market research can’t be done by just anyone. When medical transcription is left to amateurs, Ipilimumab becomes “I feel really bad” while Pheochromocytoma turns into “Feel the chrome, so I told ya.” What you’re left with is a document of...

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Tips for Better Audio Recording in Market Research

When it comes to market research, the data you gather is what truly matters. However, there are a variety of factors that go into collecting that precious data – from your research plan, to recruiting the right respondents, and recording quality audio....

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Three Ways Content Analysis Can Work for You

The key to any successful market research project is finding the right fit for the data you’ve gathered. While there are a number of efficient and functional formats to select from, picking the one that reflects your project’s specific needs and desired...

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